Headlines CBS refuses to air church ad welcoming gays:


The Article: http://money.cnn.com/2004/12/01/news/fortune500/jesus_ad_ban/index.htm?cnn=yes

The Ad: http://www.stillspeaking.com/default.htm

There was an an in depth article on this issue in the Boston Globe this morning. The full article can be found here.

Here is the CBS stance:

''Because this commercial touches on the exclusion of gay couples and other minority groups by other individuals and organizations, and the fact that the Executive Branch [the Bush Administration] has recently proposed a constitutional amendment to define marriage as a union between a man and a woman, this spot is unacceptable for broadcast."

''We have a longstanding policy of not accepting advocacy advertising."

Earlier this year, CBS rejected a Super Bowl ad critical of President Bush produced by MoveOn.org.

In the letter from the CBS official to the United Church of Christ, the network said it refuses advertising that ''touches on and/or takes a position on one side of a current controversial issue of public importance."

McClintock did not specify what CBS believes the church ad is advocating, but the network's letter cited the depiction of the exclusion of gays and minorities and said, ''in our view, this commercial does proselytize," which violates another network prohibition against proselytizing for ''any single religion."

NBC's stance:

In an interview yesterday, the president of research for NBC, Alan Wurtzel, said the spot ''violated a longstanding policy of NBC, which is that we don't permit commercials to deal with issues of public controversy." Wurtzel, who is in charge of broadcast standards at the network, said such issues should be handled by the news department and not in advertising.

''The problem is not that it depicted gays, but that it suggested clearly that there are churches that don't permit a variety of individuals to participate," Wurtzel said. ''If they would make it just a positive message -- 'we're all-inclusive' -- we'd have no problem with that spot."

The response:

The spots will air on multiple cable channels and could air on local network affiliates. The campaign also has radio and print components highlighting the denomination's desire to welcome newcomers.

Half of the 424 United Church of Christ congregations in Massachusetts have signed up to promote the campaign by placing ads in local publications or placing lawn signs or banners at their churches. Old South Church, in Copley Square, hopes to place ads in MBTA stations.

''We're running the ads in the Arlington Advocate and on local Comcast and on regional RCN," said the Rev. Lisa W. Stedman, interim minister at Pleasant Street Congregational Church in Arlington, referring to the same spot rejected by the networks. ''I'm stunned that the networks think this is too controversial, given the wide array of things that they do run on television."
it suggested clearly that there are churches that don't permit a variety of individuals to participate.
Well, that's obviously not a lie. :rolleyes:

It's a sad day for America when media giants decline to air an ad, based solely on their fear of offending those who would discriminate against homosexuals. :mfinger: