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Dell Responds to Negative Sun Campaign

Jung

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http://www.bbspot.com/News/2005/09/dell_ads.html


Round Rock, TX - Dell has responded to Sun Microsystems recent ad campaign with a series of advertisements which are every bit as vindictive as Sun's.

Dell AdBorrowing the same razor-sharp wit as the Sun ads, Dell's first ad has the slogan, "liar, liar pants on fire" with pictures of a Sun salesperson with flaming trousers. Another advertisement is headlined "I know you are but what are we?" with a comparative specification list that reads "Sun Sucks" in every box.

The commercials don’t stop there, Dell's latest television advertisements close with the words "Sun, it’s IT talk for loser" and another that says "Nah nah na nah nah, you can’t catch us!"

Like the Sun campaign there were ads rejected. One of the commercials that was rejected had the slogan "Sun, it rhymes with shit." Dell felt that while it was amusing, the accuracy was lacking. The ad agency resubmitted the slogan with "Sun, it has the same first letter as Shit" but the company felt it was a little unwieldy.

Meanwhile Sun is preparing for a new series of advertisements of their own with the first commercial in round 2 of the battle featuring Scott McNealy singing "Dell and Intel sitting in a tree, K- I-Double S-I-N-G!" This obviously refers to Dell’s unwillingness to use the faster AMD processors in their servers. Another line from the new commercial has a Sun engineer taunting Dell engineers with the line "Go on, make a FAST server, I dare ya, I double-dog-dare ya!"
Haha, I love these campaigns. I posted about Sun's anti-Dell ad campaign a while back. Sun's were a lot more witty in my opinion, but it's nice to see Dell playing ball.
 

Icarus

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This makes me not want to support either company.
 

CopyLifted

Funnier than a 5th grader
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haha. I should send this to DG. She works for Dell. She might get a kick out of this.

Seems like they're both being childish to me. Dell fell into their trap. Dumbasses.

Funny shit though.
 

Jung

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Sun's campaign was a true act of desperation, I don't know why Dell followed suit. It sure is funny though.
 

Disadvantaged-c

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hmm......I wonder what the sun os will be like, completely made from java. Just think no more having to update your java versions :D.
 

void

Banned - What an Asshat!
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wow..
i read it twice.. the first time it read like an onion story..
advertising is brutal here in america :thumbsup:
 

Jung

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Disadvantaged-c said:
hmm......I wonder what the sun os will be like, completely made from java.
An OS written in Java? :lol: You don't write operating systems in high level languages...

I take it you've never heard of Solaris? It's written in Assembler and C++ like any other OS written in the past 10 years.