Offbeat Gillette loses 8 billion dollars after posting toxic masculinity commercial

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Gillette CEO Gary Coombe said he does not regret his company's controversial marketing campaign targeted at the #MeToo movement even though the company has taken an $8 billion hit.

Coombe called it a "price worth paying" in a Monday interview with Marketing Week. Procter & Gamble, the parent company of Gillette, announced Tuesday they had taken over $5 billion in losses for the quarter, after Gillette had an $8 billion noncash writedown. P&G led by Gillette has seen its market share for razors fall over the last three years.

See more: https://www.washingtonexaminer.com/...oss-is-price-worth-paying-over-metoo-campaign
 
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